What is it?
Life style brand that promotes joy, engagement and appreciation of life, fun and creativity
Logo will be printed in products (T-shirts, mugs, etc) as well as used in printed material
What we want
- “Life is Happening” text forming a circle
- “remind yourself!” text in a smaller font at the bottom, either in a straight line or accompanying the curvature of the main text.
- Space in the center: Divide the circumference into 4 spaces (not necessarily of same size and shape), each with a shape/image representing a part of our message (fun, creativity, engagement, enjoyment and appreciation of life)
Life is Happening
• “Life is Happening” text forming a circle
• “remind yourself!” text in a smaller font at the bottom, either in a straight line or accompanying the curvature of the main text.
• Font for the main text should resemble slightly those used in designs of the 70’s. It should convey a feeling of freedom, fun, and creativity. Something that makes you fell good when seeing.
Space in the centre of the circle: Divide circle into 4 space, each with a shape/figure representing our message (fun, creativity, engagement, enjoyment and appreciation of life)
Please place an entry with only the Texts (that make up the overall shape of the logo) as well as one with an image.
Colour Scheme: blue/white (only suggestions), whatever you feel fits with the concept of the logo
Image should be delivered in vector format as well as in a Photoshop compatible file (tiff, psd). If text is in a colour other than white, also include in the delivery a version of the logo in white against a dark background.
• Fell good logo – convey freedom, fun, creativity and originality
• Versatile – we want to be able to print it on consumer products, as well as to use it on a web site or stationary
• Simple, but unique.
• LIFE IS HAPPENING (remind yourself) message is more important than what is inside the free space in the middle of the circle
- “Polluted” image – to much going on. It must be simple
- Texts other than the ones we mentioned above
- Images that are masculine or feminine, we want a logo that would appeal to both women and men