You get to name it as well! You get to develop and coordinate the name, logo and theme.
We are 2 partners looking to start our dream express car wash. It will be a $5 fully automated exterior express car wash with 90 feet of state of the art computer controlled multi-wash stage equipment and environmentally friendly biodegradable soaps. 90% of the water will be recycled as well. Customers drive up to an auto teller machine, select their wash, pay with cash or credit card and drive their cars in one side of the tunnel dirty, and in less than 5-minutes they come out clean, dry and shiny. We will also offer free self serve vacuums for customers to clean the inside and touch up their cars. We will offer a top quality exterior car wash at a great $5 price, in less than 5 minutes, free self serve vacuums and open longer hours of 6am to 9pm 7 days a week.
Everyone that owns a car. Including "soccer moms" who don't want to unload the kids and shopping bags out of the car, males and females ages 25 - 60 who are busy on their way to work, shopping, sports, and don't have time to wait 45 minutes and pay triple plus tip at a full service car wash. Also car owners who don't like car wash employees in their cars or who don't want to unload valuables and shopping bags to get a car washed. People who are environmentally conscious about home washing water waste and runoff into storm drains. Also, apartment renters with no place to wash.
People who like to do things themselves and know they can clean the interior better than a stranger at a full service car wash. It can also be a family event where kids can help clean and vacuum the interior of their family vehicle.
Also, any car owner who is looking for great value. $5 and 5 minutes for a car wash is not worth the 1 hour of a persons time of washing and drying a car at home. Also, this is a better value than the $3 self service coin spray wand car washes where you have to get out, wash and dry your car yourself and pay a $1 for a 2 minute vacuum.
Also, any car owner who is fed up going to a slow $5 gas station wash that makes their car look worse than when it was before going through the wash.
Small fleets of plumbing vans, taxis, etc.. will also appreciate the speed and value.
We are looking for a creative logo, name and theme to represent our Express Car Wash.
We would love to have the logo, name and theme incorporate Quality, $5 price, 5 Minute Speed of Service, Free Vacs, Water, Cars, and Fun but here are a few things to think about:
1. No Cartoons - we want it to be playful but not cheap or childlike.
2. Nothing too elegant. We want the locals to feel like they can afford to have their cars washed here a couple times a week.
3. The typeface should be clear, simple and bold. We want something that stands out and implies Quality.
4. The car wash facility is located in car loving So. California.
5. We would like to be the cool and hip place.
6. The operation is “eco-friendly” by using recycled water and only bio-degradable chemicals.
7. The words “Car Wash” should be a dominant factor in the name.
Here is an example of a logo that we like:
Here is an example of what we are trying to avoid:
Please feel free to experiment with colors, themes and names!
The files we will require are:
Print and Web file format
Please no stock images or clip art in the logo.