On a tactical level, we will be using this logo immediately for our business cards and website, but would like it to be extensible to other collateral. As such, I’d like to have both a full color version and a black & white one which could be used. The new logo should include a smaller version (which may have a variation from the larger) for use on social media or other online places where a smaller icon is appropriate.
While our full name is “NextView Ventures”, I’d like the name “NextView” to really stand out and the “Ventures” as a supporting word.
It is highly preferred that the logo isn’t just letters, but contains an additional mark or visual component. I’d like it to contain some subtle embedded imagery that evokes the name, but not a literal translation. (Merely an example, but perhaps some lines resembling a window to connote a “view” could be incorporated). I am very open to new ideas about what that imagery.
At least, I’d like to have a two-toned logo with a primary and a secondary color. If it works, perhaps a slightly used tertiary color could be added that fits into the palette. Please avoid yellow, purple, pink, neon or pastel colors.
As discussed above, the logo should strike a balance between modern, yet still have a solid strong feel that conveys confidence.
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)