WeddingIQ is a new blog offering business advice and opinion articles to small business owners in the wedding and events industry. The blog's look will be a fairly minimalist "web 2.0" design, and this logo will be the centerpiece of our branding. We want something that will really "pop" but that is still easy on the eyes, since people will be spending a lot of time on the site.
Our audience is primarily small business owners (wedding planners, caterers, photographers) who are in the wedding and events industry. They are smart and sophisticated, and don't respond well to anything childish or "cheesy."
We want a logo which incorporates our name, WeddingIQ. For the logo design, the case can be changed if you'd like (weddingIQ, WEDDINGiq, etc.) but "Wedding" and "IQ" need to be treated as one word, weddingiq.
The overall "feel" we're looking for is "smart, sophisticated, and upscale" so please nothing childish or cheesy. Bubble-letters, hearts, teddy bears, none of these are acceptable. Even though we will be discussing weddings on the blog, this is still essentially a serious business blog and we want our logo to reflect that.
The logo itself should be in black and white, we may decide to convert it to a color logo later but for now we just want it in black and white.
If you'd like to add a graphic to the name WeddingIQ, feel free - be as creative as you'd like. If you add a graphic, however, please put it before or after "WeddingIQ" - we don't want anything where the name is inside a graphic.
That's it! Let us see what you can do!