Simonmittag needed a new logo design and created a contest on 99designs.
A winner was selected from 93 designs submitted by 9 freelance designers.
Iteration Three
Iteration Three is a stage in the agile development project management cycle, where the project has successfully turned something over twice.
At first, a small set of requirements, development, testing and user feedback make up a full iteration, then a second iteration launches, based on the learnings of the first one. This is typically a shorter timeframe like a month.
Where the first iteration is just there to establish that something can be produced from scratch, the second iteration is where user feedback goes back into the development cycle with the results shown to the customer at the end.
At Iteration Three, the customer has the confidence that their changes can be portioned and delivered in a fixed cycle and the product
is moving in the right direction.
Iteration Three is based on agile development and the Agile manifesto. It values:
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
Iteration Three is about:
getting a project through the first, (painful) two cycles to a mature agile development stage.
responding to customer demands with working software (results) to establish trust.
SHORT, CYCLIC software development phases.
Software developer market
Corporate IT
Web 2.0, people that love pastel colors and rounded corners.
update:
design elements "i" (person), "3", and "cycle"
work the "i' into a person, character that is moving.
BOLD, needs to work at smaller resolutions.
rounder designs favoured over blockier ones.
bold, expressive logo
maybe cyclic theme but doesn't have to be.
feeding results back into the beginning.
pastel colors nice but not essential.
tech audience.
web and business card friendly against white background.
energetic 1-2-3 feel
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