Recently launched enterprise whose principals have extensive experience in the laboratory supply business. We are manufacturing our own lab supplies under our brandname AmeriLab. We will also be providing lab consulting services. We really want to stress the fact that although we are new we are
- internationally focused but strong US heritage.
- exacting design standards and quality adherence
- six sigma black belts
- precision engineering
- open to any color scheme but red, white and blue seem logical as long as you get the other requirements
Lab professionals (scientists, lab technicians, etc.) in healthcare, educational and pharmacy settings. Generally like high quality products and willing to pay up for them. Once hooked stay loyal to the brand. Should be sino-friendly as China is a big target market.
Brand recall is important so looking for something that really sticks I guess that is the goal of all logos but my interpretation is simpler at the expense of flashy.
'Scientific' does not need to be on even par with AmeriLab in terms of font size and in some cases not even in the logo - leave it you. AmeriLab is the focus and should be spelled but can be in conjunction with an image.
Scales up and down (i.e. details are not lost when you shrink it)