Completed contest

Inspirational logo required

Russell & Yvonne needed a new logo design and created a contest on 99designs.

A winner was selected from 76 designs submitted by 17 freelance designers.

76
entries
17
designers
1
winner

How Russell & Yvonne started their logo design journey

Company name

KWP Kiwi Wealth Plan

Overview

Our company culture and personality is professional, successful, effective and ethical. We are passionate in helping kiwis (New Zealanders) achieve their goals.

We are launching a new product that will have a main objective of allowing homeowners to reach their dream of paying off their mortgage sooner than if they continued with a traditional loan with the bank. They will save themselves thousands of dollars!

Using KWP they will also find they can afford their dream car, holiday, new home, boat and a comfortable retirement.

The new product will commonly become known as KWP which stands for Kiwi Wealth Plan.

We need to inspire confidence, excitement, urgency and critically trust - the people we talk to need to be confident that we will deliver.

The logo should be memorable, crisp and modern. We want to use it on business cards, stationery, our website or anywhere else.

We think that the ideal logo design will probably centre around the letters “KWP’ with the words Kiwi Wealth Plan as part of the logo but not as dominant.

For the NZ market (initially) so we are keen on aqua/green colours although we are not eliminating other suggestions.

Tell us a bit about who you are and the people you reach

Our target audience need to have the following 4 main attributes:

1. People with a home loan on their main home property.
2. People who want to pay off their home loan (mortgage) sooner.
3. People who have access to and are comfortable using the internet.
4. People who are interested in becoming more efficient in managing their money.
They will not be limited to but generally will be aged between 25-45.

Requirements

We want you to be creative and design a logo that represents who we are based upon the above overview.

Custom package

US$259

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