How Theresa AuCoin started their logo design journey
We need a name and subtitle describing what we stand for
We are leading up a large team of sales people and recruiters. We need a team name and subtitle that inspires us all, that describes our intent which is to help millions of people achieve their dreams...to inspire, to motivate, to create the pathway for others to follow....to teach people to be vision driven and achievers. Examples of great names, already taken, which we cannot use are: Team Freedom, New Vision, Achievers, Success Team. Subtitle examples which are already taken are: Courage/Honor/Commitment, Faith/Family/Finance.
Our Team's underlying intent is about helping people achieve their dreams, about helping people reach their potential, about living with vision, opposed to being limited.
Tell us a bit about who you are and the people you reach
Target audience is mainly ourselves, the members of our team. It will Identify who we are and where we are going - to ourselves and to other teams.
We need a name, and a subline or subtitle as described above.
The layout/design can be very simple and clear. We will use this on our website and materials. The overall logo needs to be simple and easily to identify.