Completed contest

Ice Hockey Team Sports Logo

Brew Jackets needed a new logo design and created a contest on 99designs.

A winner was selected from 30 designs submitted by 9 freelance designers.

30
entries
9
designers
1
winner

How Brew Jackets started their logo design journey

Company name

Brew Jackets

Overview

The Brew Jackets is an adult recreational ice hockey team located in Columbus, OH, USA. The team’s name is a play on words from the “Columbus Blue Jackets” which is a Professional National Hockey League team.

The assignment only has a few limitations and allows for a lot of creative freedom. We need a logo that will be silk screened/heat transferred onto the chest of our jerseys. The jerseys are white and the art’s live area is approximately 13-14”.

Tell us a bit about who you are and the people you reach

Recreational adult ice hockey league. The Brew Jackets are one of the 132 teams in the adult rec. league in Columbus, which is the largest adult recreational hockey league in North America. The Brew Jackets roster is currently all men. League is relatively competitive with people from all walks of life and skill levels.

Most other team’s jerseys in the league are lame. We want to wow other teams with a unique design that conveys hockey, not taking the game too serious, and yes, enjoy an occasional adult beverage.

Requirements

Logo will only be used on the jerseys. Since we may heat transfer the logo, the lines comprising the logo should be a little thicker, as thin intricate lines may not hold up well during a transfer from paper to fabric.

The jerseys have red and blue trim running down the sleeves and on the bottom hemline. It also includes white stars, reversed out from red, on the sleeve cuffs. You don't need to stick to the red/blue palette and white stars, but the logo should tie into the overall jersey and make it look cohesive. The logo will be transferred onto a white jersey, so avoid areas where a white part of the logo will be on a white jersey.

Need to avoid copying the Columbus Blue Jackets logo and replacing with the words “Brew Jackets.” Examples of the Columbus Blue Jackets logo can be found here: http://en.wikipedia.org/wiki/Columb…ue_Jackets

At a minimum, the logo should include the Brew Jackets name and we would like a visual. Would like to see a visual reference to beer (mug, stein, brewery, bottle, pint, etc.) and maybe another element a hockey stick or two sticks crossing, a hockey puck, etc. We don’t really have a preset design in mind and are open to interpretations of “Brew Jackets.” Logo should be either 2 or 3 spot colors.

Need an .eps file and the original design file (i.e. Illustrator, Photoshop, InDesign, etc.).

Custom package

US$204

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Deliverables

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EPS
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