charlie k got their new logo design by running a design contest:
Hit the target with a logo for a new ammunition manufacturer.
Check out charlie k's Logo design contest…
A slogan or tag-line would be a plus but the logo design is paramount. Important concepts are: (1) match grade accuracy, (2) critical mission reliability, and (3) reasonable price. It may be lcihe but our buyers consider price / performance trade-offs but value performance above everything else. American made is also a crtitical factor for many customers.
The company manufactures ammunition for the home defense and personal defense markets in a limited range of calibers that include 5.56 x 45 (.223), .40 S&W, .45 ACP, 9mm, and 7.62 x 51 (.308).
Logo types to explore
Our market research indicates that our targeted customers place a premium on three factors: accuracy, super-reliability, and a price that allows plenty of practice to keep skills current. On a price / performance spectrum, performance (reliability and accuracy) is paramount. Attached are images from Federal Ammo (Guard Dog brand and packaging) and Wolf Ammo - a Russian mfr (wolf image and packaging). Also, please look at http://www.black-hills.com/power_of_performance.php (one of the top American manufacturers).
US$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
charlie k collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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