A while back we launched and completed a competition for this Pediatric Practice. THEN when all was done, the good doctor decided to change his brief - and so we have to start again! So here we go!
The company is a high-end Pediatric Practice called “Advanced Pediatrics”. It has been in existence for many, many years – but has now decided to create an entirely new look as well as moving to a new location - and to become cutting edge in its approach and look - while at the same time presenting a service which is warm and family-friendly.
Advanced Pediatrics serves youth and children from birth to 18 years old. Although the practice is PEDIATRIC, the target is usually the parents – as it is they who schedule appointments and not the children. The practice services all socio-economic groups, and all ethnicities.
Although this is not a new company, please look at this as a “Logo for a New Company”. They have never had a logo before. The logo is to included BOTH the name (Advanced Pediatrics) and a graphic/icon.
Style: High Tech; Artsy; Contemporary; (Medical - not critical).
Colors: Unlimited for the graphic/icon, while the name “Advanced Pediatrics” should be one color – preferably black. At present there are no “company colors” but NOTE for the “graphic/icon” the doctor likes strong, colors. Their website is couched in strong blue, orange, red, green, yellow, etc., etc. The Logo needs to be exciting.
a. The doctor does NOT want images of kids, children nor child-like items.
b. The name “Advanced Pediatrics” should be in a simple, but effective font
c. The icon/graphic is where the strong colors are to be.
d. We are looking at TWO possible styles of graphic:
i. Free expression of shapes, sizes, and colors; these could be a mix of geometric shapes OR abstract shapes that illustrate the CONCEPT of the word “Advanced” which is part of the practice’s name (as in advanced, hi-tech, cutting edge, etc., etc.) The icon CAN connect or run into the name - but does not HAVE to.
ii. A deft use of the letters “A” and P” – particularly as the “A” lends itself to forming the shape of a stethoscope.
That's it - thanks