How jon squirrell started their logo design journey
The Vault Gym
We are a team of hight trained fitness professional and injury specialists who all have successful sporting backgrounds. We are offering a one to one service in a unique gym setting in the heart of trendy Shoreditch in central London. The Gym is set in an old money printing vault for the Bank of England. Upon entry you pass through large steal vaulted bank doors made by the Milners Safe Company. The gym has an industrial feel, with exposed pipe and brick work, old wire gym lockers and reclaimed lights from an old Dunlop factory. It has original wooden flooring through out which brown safety matting where appropriate. Slate flooring in the changing room together with large Butler style sinks. The main feature of the gym is the bank vault doors which are going to be replicated though out the whole interior, complete with Milner plaques.
Tell us a bit about who you are and the people you reach
The target market is city professional, local business' and residence. we also carter for professional sports people via our injury clinic however primarily we are a gym first.
I am happy for the designers to have full creative rein. I would like the gym name to appear (The Vault Gym) and it would be interesting to see some design which link the gym to its setting and the buildings history.