We are a high end custom motorcycle company that creates custom choppers for the luxury market. We are a small shop that turns out high quality machines that are engineered for technical excellence and aggressively styled for todays modern look.
Our target audience are mostly male (some female), ages 25-65 with a significant amount of disposable income. These are individuals that appreciate luxury one-of-a-kind products that stand out from the crowd and have an adventurous side that can only be satisfied with speed, power and modern style. Our clientele are not satisfied with the ordinary!
We need a logo that has a powerful and iconic look. It should be sleek, sophisticated, and not overdone. It needs to create an instantaneous statement, without looking like we tried too hard. Sometimes simple speaks much louder than anything complicated. Keep in mind these words as you create... Sophisticated, Contemporary, luxury market, simple. We have included a logo that contains some of the elements we want to incorporate. The use of the crown is very important, and our company name in type is essential. We are open to interpretations of the crown (variations or different styles) and want our company name in a font that is unique. I do not want to the average person to look at the font and be able to recognize it as a common everyday font used by the average person.
We do not want any clip art type design with cheesy drop shadows etc... Also, avoid the typical motorcycle flames, skulls and "biker babes" type of stuff as this does not represent what our company is all about.
Feel free to modify our existing design, or reinterpret these elements entirely, exhibiting them in a new and exciting way. You may use the existing color palette, or introduce me to something new.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)