-Communicate our passion for helping businesses develop better relationships and deliver better results.
-Communicate that we are modern, simple, trusted, consistent, wise, light-weight and efficient
-Despite our name being Vtiger, we are trying to distance ourselves from the tiger connotation. At some point we will eventually change our brand name. We'd like the logo to be something that makes the transition to a new brand name easier, perhaps incorporating some element of the tiger (i.e. a paw) while also saying something about what we're about (relationship development, winning deals, or optimization).
-All of the letters in the logo should be lowercase
-Logo must work in black and white, greyscale, and color. We aim to redesign our website, icons, fonts, business cards, signboards, and other collateral around the logo/fonts/color schemes selected