The name “UPEnergy” is intended to signify the use of clean energy as a means of uplifting those in need.
- a logo that can be easily transfered to all our marketing materials (website, reports, business cards, etc.)
- the logo can be just the name or the name with an icon
- the logo should be professional looking (not fun/playful and should not look like a non-profit)
- the logo should reflect the idea that we are using energy to uplift those in need. It would be great to get a sense of movement/ascension from the design. Be creative!
- it can reflect that we deliver "water, fire and light" related products
- it should be in a vector file
- it should be easy to read
- it should have a maximum of 2 colors. we prefer strong, saturated colors and sharp lines.
- colors used should reflect our focus on the environment and people i.e. naturally occurring colors (blues, yellows, greens, oranges etc.) No red!
- it must have a clean and uncluttered look
We do not want:
- cluttered, busy designs
- very literal interpretations
- a very wide logo (from top to bottom)
Logos we like:
"3Degrees" - clean simple easy to read. Reference to "degrees" at the end, maybe a little literal, could be more creative.
"First Climate" - very easy to read, 2 color logo. icon is not adding much value, could be improved on
"Essent" - logo gives feeling of movement