Vibrant Magnetism There’s nowhere else quite like Sydney. Our city’s Australia vibrancy is magnetic – progressive, energising and alive with possibility, you can’t resist our diverse and welcoming city of opportunity.
Our brand is Sydney and internationally, Sydney is synonymous with Australia. Sydney is consistently ranked the Number 1 city in the world and incorporating it into our branding takes advantage of this tremendous appeal.
A Digital Sydney brand extension is now required to help foster, build and promote Sydney’s broad digital ecosystem.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
A character or mascot to represent your business.
Representing trends from the internet including gradients, rounded corner etc.
Bright, energetic colours