I recently purchased an established Insurance brokerage in Canada. I need to take my business online to better serve the younger customer base.
The look of our Logo needs to appeal to the younger consumers in the marketplace. (20 to 40) year old individuals.
I do not want a structured boring corporate feel to it. It needs to have a youthful look.
I had an idea to change the X on my website depending on the time of year like Google does.
So for example a Christmas "X" with lights, Easter, Thanksgiving ect. I like a cartoon aspect to the custom X designs, christmas lights...arrow or hearts for valentines day. Something that really pops of the page.
Also I want the phrase "Your online Broker" or "Insurance Broker" in small font somewhere.
I want the image to have some depth.. a small 3D aspect to it. The X needs to pop off my website.
I will pay extra to the designer that wins to create a bunch of different X designs. Just submit one Standard Look and one or two Special X designs i can use for holidays and events.
One idea i had was to have the standard design made from two blacktop roads crossing to form the X with yellow road paint.