Because we are in the food business, they key for us is to have a logo that conveys the quality and delicious characteristics of our product. We don't want it to be too martha stewart, but be a modern interpretation of an industry that is classical and ancient. Some words that describe us reliable, quality, consistency, integrity, flexible, innovative, passionate. We are master bakers who are bringing decades of experience to produce the highest quality products.
Our clients are primarily pizza makers, local bakeries, food service brokers, I don't know that we have a specific demographic as our products would be enjoyed by people of all ages and would not be generally speaking gender specific. However, bakery products genrally appeal more to woman, so catering more to a femal sensibility would be a good idea.
We like nothing about our old logo, so using any elements from it would not be something we want to see. The only thing we could see using from the old logo would be the color red which we do like.
You can go to our website to see our current logo.