We are a travel agency specialized in Latin America and Europe, offering a personalized and very close contact to clients. All our travels are made in groups from 10 to 45 people, basically from people that know each other. So the travel is pleasant because the things you see and because the friends you have with you.
We need to renew the company brand, starting with the logo and then a new design for the website. We don’t want the new logo to look like the old one.
Normally we sell to older people (40-70 years old). Our main market is a region called “barn”, in south brazil. So the name of the company is ‘Celeiro Tur”, which means “Barn tour”. With the new logo and website we will start working in more regions in south brazil. For our clients in our current region, the company name makes a lot of sens, because everybody knows that the region name is Barn, but it will not make sense to people from other areas, but anyway we chosed to keep this company name.
We need to communicate that we are a modern company but very kind and personalised. Maybe we should show a Barn on the logo, but I would like to consider the designer ideas as well.
The logo must work on white or black background.