Help Us Brand Our Startup - Wazoku logo

Wazoku

We are an idea/innovation management company.

o We have a web application that captures employees ideas for business improvement

o The application enables the best ideas to surface more quickly to appropriate decision makers

Wazoku- Means “good Idea” in Swahilli!

The Wazoku Concept:

At Wazoku we believe that the best ideas can be found under your own roof. It’s about making sure that an idea has a life. It’s about overcoming the traditional fears of sharing your ideas. It’s about being heard and recognized and not feeling disenfranchised.

We believe that an idea ads more value when it floats beyond corporate /department barriers. It’s about feed back loops; it’s important for people to know why the idea was good or why it wasn’t.

It’s about understanding your people and identifying, rewarding, and retaining expertise in your company.

Advertising objective:
To design a logo that communicates what Wazoku does.

What we do:
We are an idea management company.
o We have a web application that captures employees ideas for business improvement
o The application enables the best ideas to surface more quickly to appropriate decision makers

Tangible/Intangible benefits for the employer:
o It helps identify talent
o It gives employees a voice
o It identifies and recognizes experts in the organization.

Target audience:
o SMEs in the UK (in the UK initially but N. America soon)
o < 1000 employees
o Web savvy
o Comfortable with technology
o Innovation oriented