We are a Seattle based, well established construction consulting firm. The company has been successfully operating for over 25 years, but has not stopped to update our image. We need a facelift, and we are starting with the search for a fresh but professional logo.
PLEASE NO NEW DESIGNS FROM THIS POINT ON. WE ARE NOW IN A FINALIZING PHASE. THANKS EVERYONE.
Hainline & Associates, Inc.
About Hainline & Associates:
We are a consulting firm for the construction industry. We are not a law firm, and we are not a general contractor, but somewhere in between. The majority of our projects can be categorized as either claim litigation or construction management. Most of our consultants have advanced degrees and decades of experience behind them. Our clients range from government agencies to law firms to general contractors. The greatest benefit our clients get from us is that we have such a wide array of construction experts under one roof, ranging in talents such as architects, construction managers, engineers, and accountants.
Jerry Hainline is an incredible leader and business man who has formed a team of people who work together much like a family. People come work here and never leave. Our office feels very homey and comfortable, but clean and professional. I want people to get that same impression from our branding as they do when they walk in our front door.
Time for Change:
We have been using the same logo and oatmeal colored stationary for many years. It is time to update our image to reflect how the company and the times are changing. One thing to keep in mind… Our president designed the current logo himself when he first started the company, so it looks outdated, but he is very emotionally attached to it. He will be involved in the final decision for the new logo so it will be important that it appeals to him. I am interested in seeing if you can give us a fresh take on our current logo, or somehow work it into the new version.
• Feel free to use our tagline in your design: “Consultants to the Construction Industry” Since our company name is really a person’s name, it doesn’t automatically reflect what business we are in.
• Ultimately, we will be using our new logo in our marketing materials. We welcome your ideas about how to incorporate the logo, company name, and tagline into business cards and letterhead formats. I am making the prize a little higher than suggested to help compensate for the help in implementation of the logo.
• Deliverables: Vector Photoshop or Illustrator files. We want to be able to use the design in printed materials, brochures, website, etc.
You can view our current website: http://www.hainline.net. The logo on our homepage is in white, but we use the reverse image of that in a navy blue on all our printed materials. The fonts on this website do not reflect what we actually use in print either. Usually we use boring Times New Roman or Arial for the Company name, tagline and address.
UPDATE posted 5/12/09:
- While we are looking for the total design to incorporate the name of the company and our tagline, the logo itself needs to be something that can stand on its own. There are a lot of designs with an H, that would look naked and boring if the rest of the words were stripped away from it.
- We’d like to see some more colors. Right now, Royal blue is definitely dominating the contest. It a lot of cases, it makes the logo feel cold or unapproachable. Go for more warmth. Blue is okay, but instead of pairing it with another shade of blue, how about greys, dark greens, browns, tans, etc. Check out this contest for an example of a group of designs that struck us favorably: http://99designs.com/contests/21662. Though the company is a totally different industry, the colors feel warm, inviting, dependable.
- All that said, I don’t want to take importance off the logo itself being bold and defined. I am looking at every design and picturing it if I had to print it from a black & white printer.
-Also, keep in mind that we said No Red in the original brief. Red, in particular changes too much depending on the monitor or printer.
- The logo should scream reliability, trustworthiness, longetivity
- Should look clean and precise
- Should feel comfortable, professional but approachable, not stuffy
- Construction images such as tractors or trucks
- Red. It is bold, but not consistent. The color can vary too much from computer screen to computer screen and printer to printer.