1) Focus should be on the term SALTY, always written in CAPS (Magazine is only used in some cases).
2) The idea comes from being "the salt of the earth" so try to incorporate some salt concept or symbol (like SALTSHAKER, or grains of salt, etc)
3) I need a BOLD & WIDE font that works well for a magazine masthead like the Pirulen font attached, but personalized - not a plain typeface.
4) Think fashionable, witty, savvy, edgy - I hate generic. Make the S unique enough so I can use it as a possible icon.
Extra: Sample fonts I like: Aviano Sans, Dienstag Bold, Aviano Didone Black, etc. Does not have to be sans but clean and classy. Target audience is twenty-somethings who enjoy art, fashion, pop culture, trends (aka not boring) but are beginning to mature (or being called to mature) and hate lewdness in media, global injustice, dead church and charity, etc.