As the main graphic, we want some very original concepts to consider that center around the “griffin”:
*Prefer mostly solid defining lines (black)
*Want something with dimension - not flat, traditional, stoic, aggressive
*Simple clean and modern feel
*Want personality, slightly edgy - keep in mind we are an artistic company, specializing in graphics
Include “griffin tail” element:
*Tip of tail should be like a paint brush
*Paint needs to be the ONLY part in color - we need to be able to easily change this color
*Needs to be a defining element and stand out in the logo
Company name “Griffin Ink”:
*Position to the right of the graphic
*Do not link company name to the graphic - we will need flexibility to move the text later
*Simple, clean and modern font - not blocky, something different from the standard open sans/helvetica but nothing to compete with the graphic
We prefer a slightly contemporary feel, fairly minimalistic, clean lines, and dimension. We want the graphic to have some personality, without seeming child-like or flat. We are really counting on the paint brush tail element to stand out and emphasize the artistic side of our company. Logo should be relatable to visitors in the 20 something age group, but also not overly edgy to disengage an older audience.
DO NOT submit a sample image provide with minor adjustments. We want a creative, ORIGINAL image to brand our company
Note: In future, this logo will be animated to create a character and associated story line, so we would like to keep this in mind when considering personality of the simplified version.