GoWorld is a new IT services startup company in New Zealand that does three things; Bigfix Security and Systems Management, Green IT, and Ubuntu commercial support.
Elevator Pitch - we exist to reduce the cost and complexity of maintaining the health and improving the security of an enterprises IT assets - fixed or mobile - physical or virtual - through a high performance, single infrastructure, single console, and single agent solution.
We have 3 primary sub brands: GoSecureIT - does the Bigfix products and IT security and systems management services; GoGreenIT - Does the power management solution / environmental and sustainability / responsibility ect; and GoUbuntu - provides open source Ubuntu solutions with commercial support and systems management.
The primary driver and hook and a strong focus is Green IT - thus the logo must have a green IT angle.
We are aiming at the corporate and large enterprises / thus a crisp and professional corporate design. Mainly focused at business executives - CEO, CIO, CFO - C level, and then also to IT Technical Directors, IT Managers, IT Operations Managers, and IT Systems Administrators
GoWorld is the text in the logo. I am looking for a simple, clear, sharp and uncomplicated logo - must not be busy, but can be bold.
The emphasis is as an IT Services company. A primary focus is also green IT, so think about how the two can communicate the brand in the logo.
Would like logo to stand out / 3d effect maybe? Like a Google Chrome, Ubuntu / Canonical logo.
The PRIMARY COLOR of the website will be predominately a deep corporate blue, also MUST HAVE environmental green in the logo. Possibly also have a little Ubuntu brown.
The "G" and "W" in "GoWorld" MUST BE capital letters.
Option 1 - "Go" inside a green block (color of the block to be environmental green). Block to have rounded edges. "Go" letters inside the green block to be white. "Go" part of the logo can look like a square starter button. Beveled edges. "World" letters to be dark blue. MUST BE HORIZONTAL DESIGN.
Option 2 - Same as above with "Go" part of the logo can also look like a round start button, must have the words "Go" inside. "World" to be in dark blue letters following "Go". MUST BE HORIZONTAL DESIGN.
Option 3 - Can have a picture of the world as the graphic in front of the words "GoWorld". MUST NOT be a "Blue marble" photo or picture of the world. Needs to be very simple modern design. Can have the "Go" inside the graphic of the world. GoWorld font in the globe can be white, and "World" font can be dark blue.
The Logo MUST convey - Professional Corporate Design, Sharp, Bold, Simple, Action, Motion, Life, Energy. Must also communicate Security, Trust - try some dark grey / gunmetal grey in the logo / silver?