savinggrace needed a new logo design and created a contest on 99designs.
A winner was selected from 71 designs submitted by 16 freelance designers.
The three words that we’d like to portray in our font/logo are POWER, STABILITY, TRUST
Funds Transfer Alliance
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Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)
The three words that we’d like to portray in our font/logo are POWER, STABILITY, TRUST
Visually we’ve thought that the American Dollar font would lend a familiarity to our logo (trust). We tried using similar treatments as shown on letterror and changed the colors so that we wouldn't lose credibility by obviously copying that style. It was close but not quite right.
http://www.letterror.com/catalog/fed/index.html
http://simplythebest.net/fonts/bold_fonts.html -- united statesÂ
Also we’ve thought about a silhouette or somewhat abstract version of the dollar bill (similar to the way a flag looks in the wind)  repeated over and over from small to large and gradient in color to give the impression of motion (of FUNDS TRANSFER).Â
Our primary focus should be on the alliance concept vs the funds transfer concept. The partnership is more important to us than the idea of money being sent back and forth, but a combonation of both would be great.
Other than that, emblems and Corinthian accents would all add to the impression of power and stability in our opinion. We want to avoid something that looks too contemporary. We’d like the impression of having history without looking OLD. Â
We’d like to avoid the teal colors found here http://elementps.com/  and any kind of maroon or dark reds.
The logo should be easily transferred to shirts as our outside reps will all be SHOWING OFF YOUR ARTWORK!
Thanks to all contestants!
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