PlaysetParts.com is an e-commerce store that specializes in selling the parts and accessories for building a swing set (swings, slides, accessories, hardware). Our logo and website have been unchanged for nearly 10 years and are clearly outdated. We want a complete makeover of our brand, starting with a professional logo which is both timeless and captures the fun nature of our industry.
We did a complete makeover of other store, SwingSetMall.com (http://www.swingsetmall.com), a year ago with the help of 99designs. We invite you all to look at these contests to get a feel for what we like and don't like.
Although we have some specific requirements for this logo design, we encourage designers to have fun and be creative! We will be quick to rate and give feedback so you can find out if you're on the right or wrong track.
You can visit our (outdated) store at http://www.playsetparts.com
Visitors to our e-commerce website. We specialize in the parts and accessories for building a swing set (swings, slides, accessories, hardware). We deal primarily with two categories of customers:
• Residential customers - Parents and grandparents shopping for parts and accessories for their kids and grand kids, especially those building their own backyard play structure.
• Commercial customers - schools, parks, churches, day cares, etc.
We want a logo which conveys to our customers the joy and fun that kids experience in the backyard or school playground. At the same time we want to communicate to schools and parents that we are a trustworthy business, devoted to providing them quality playground equipment, by having an equally professional looking logo.
- Name -
Spelling of the name must either be "PlaysetParts.com" or "Playset Parts" with the ".com" tied in somehow.
- Slogan -
Design must include our company slogan "The joy of being a kid!™"
- Design Elements -
We prefer to have the logo include one of the following:
• child swinging
• child sliding
• swing set
- Logo should -
• Be Fun, Friendly, Bright and Playful
• Be Professional
• Look attractive in several environments: website, videos, emails, and print
• Use bright colors, but nothing rainbowy
• Be scalable -- large or small
• Be easy to read
- Logo should not be -
• Too illustrative - we need iconic
• Overly complicated or busy
• Corporate looking
• Based on our current template. We are looking to soon redesign the whole template on our site, too, so please don't theme your design based on what's there now
Attached are three images. First is the logo for our other store, SwingSetMall.com. Second is a few logos related to our industry which we like. Third is of major competitors to give an idea of their logos.
- Format -
• Layered vector (scalable), Illustrator .AI or .EPS
• We will also need a copy which is layered in Photoshop .PSD at very high resolution to accommodate typical web and print needs
We are looking forward to seeing your designs. Count on us to give prompt feedback on your submissions. Good luck!