Obsideo Capital Management
Obsideo Capital is a startup company that is launching its web site along with two branded services, and needs a design for the company logo system that also brands two services.
Obsideo Capital Management is an investment advisory firm that provides specialized advice on employer retirement plans. Our target audience is employees of large firms where thousands of employees are participating in the company retirement plan.
Obsideo is small and friendly, but professional. We like to challenge conventional wisdom and go against the status quo, but we are still buttoned-up, smart, and reliable. (think GEICO). We know who we work for - we are on the side of the employee/consumer and will work to maximize their results.
1. Company logo for Obsideo Capital Management
2. Sub-brand logo for Obsideo Monitor
3. Sub-brand logo for Obsideo Manage
Obsideo Monitor (tm) is a monthly subscription service that allows users to register their employer plan and receive updates when we recommend changes to their portfolio.
Obsideo Manage (tm) is a portfolio management service that allows an employee to register and have us make changes on their behalf when market conditions require a change to their portfolio allocation.
We do like clean, simple, yet warm and friendly. It needs to be professional. We don’t like cartoons or really literal interpretations (like dollar-signs, paper money, or stock charts going up).
Company logo - The Obsideo Capital Management logo is the primary brand. It should be developed in a way that the words “Capital Management” can easily be dropped and morph into the service logos.
Sub-brand logo - The Obsideo Monitor (tm) and Obsideo Manage (tm) logos should clearly be related to the company logo, but should be able to stand alone as clean, simple product/service brands. It is important that the sub-brand logos can appear on the same page as the corporate logo without them appearing too much alike.