Cesar Zumaeta got their new logo design by running a design contest:
A fully new logo for a Chiken restaurant (roasted chiken)
Check out Cesar Zumaeta's Logo design contest…
Pollos al Paso
Our company sells roasted chicken. We are based in Perú, and roasted chicken is a very common food. Our format, however, is kind of different in the sense that we are not a seat-in restaurant. We just sell chicken for people to take to work or home.
Our restaurants are normally located in very transited locations with a lot of other stores, so we want our logo and stores to stand out. We have a very good product, but most of our competitive advantage comes from our price which is very competitive. We want our customers to feel attracted to try our product. The format of our stores is mostly similar to the restaurants you would find in a food court in a Mall. Maybe you can use a "Pollo a la Brasa" silhouette as part of the Logo. We sell chicken to go, so we chose "Pollos al Paso" as our Slogan, but we want to try to fit the idea of good price or affordable price in there too so we want to try "Buen pollo para tu bolsillo", which translate "Good Chicken for your wallet". We are still deciding so please consider both slogans. I am attaching photos of roasted chicken or "pollo a la brasa" which is what we call it in Peru. I'm also attaching photos of the biggest chicken food chains in Peru: Roky's, Norky's and Pardos. I attached the KFC photo as a reference to fast food. I'm also attaching photos of Tambo and Listo, which are convenience stores located in the same places that our stores are, TAMBO specially uses colors that are very peruvian or of andean origin. Another Andean Origin color would be the one used by Aruma. which is a beauty products store. I also attach photos for Andean antique cloth as a reference of the colors that are used and liked by a large portion of Peruvians. Lastly, I attach a photo of how we sell our chicken, in black plastic trays with a transparent top and a separate carton box for fries. We add beverages or salad for extra. We also sell a quarter of a chicken with fries as a serving for only one. A full chicken is through our most common purchase and is usually eaten by 4 people.
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Cesar Zumaeta collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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