We're a smart and dynamic company building a reputation through doing great work. Our market is implementing HR, Payroll and workforce management software for large companies, mainly in the UK. We have a 50:50 split in our staff between IT tech and those with more of a business focus. The majority of employees are in their 30's. A recurring mantra within the company is 'understated excellence' and the logo should represent this. We pride ourselves in understanding the needs of the customer rather than trying to sell them a product.
The new logo should help us impress on our existing customers that we're growing and evolving, whilst still providing a quality service. We'd like the logo to be striking enough to attract the interest of potential new clients.
Due to the size of the clients we deal with, our logo should not look out of place alongside multi-national corporations.
Our new logo is the first step in refreshing our corporate identity (we're planning to refactor the web site, for example).
We've attached a sheet showing logos of other companies in the same market as ourselves. You can get a feel for our current branding by visiting http://www.succeedconsultancy.com.
Although our company name is 'Succeed Consultancy' we'd like logo to just include 'Succeed', there is no requirement to include 'Consultancy'.
We've also attached a suggested colour palette which we do like, however if you believe an alternative scheme is more suitable we're open to suggestion.
We have a design from an external agency that we quite like that we've attached (star logo). If anyone wants to branch off of that design we'd be interested to see their results.
The reasons that the design appeals to us are that:
- it's not all about the 'S'
- it reflects the multi-facetted nature of our company
- it uses the colour scheme we like
Edit: 1st March:
I've shown the existing designs to the review panel and they've helped eliminate those they don't want to consider. They've done some work with a branding agency and like the idea of a diamond as the logo alongside the company name. It would be great to see some diamond designs based around the attached colour palette. Thanks.