The logo will be used for letterhead, invoices, business cards, newspaper print, internet, website, banner ads, billboards, and large signage. The logo must come across as appealing in black and white as it would in color, do to our usage in newspaper. Color – Really no color requirements, however we feel we would be partial to Ford Blue with in the logo. We would request that there would be 4 or fewer colors involved in the color version of the logo. Because of its various usages, proportional sizes will be important. The logo will have to display well in combination with these franchise logos, Ford, Lincoln, Chrysler, Dodge, Jeep and Ram. We request that the logo be submitted in at least two different formats, logo shown by its self and in combination with the franchise logos listed above. Other considerations are that this logo is clean and crisp to the eye. No cartoons please! Type face should be clear, simple and bold but something that stands out. We currently do not have a dealership theme like some dealers do, such as the “Minivan Store” and “Truck Wholesalers”. With all said above, we are open to all designs. We are open to questions and suggestions to make this project successful to all. Files will need to be in the following format JPG, EPS and AI. We are open to using "Moberly Motors", Moberly Motor Company" and "Moberly Motor Co."