I'm going to open up a small Gourmet/Natural Foods market that will also offer coffee and espresso, a place to sit, internet, and lite fare foods. This small market will be on the main street in the historic dowtown section of a smal town. The small town, however, is within 30 minutes to multiple major metropolitan areas.
Our target audience is mostly affluent adults. This is not a college town, so most of the residents are 25+ working, upper-income adults, and most have children.
Again, this is going to be predominantly a Gourmet Foods Retail Shop, but we are also going to offer coffee and espresso and limited seating with internet. The shop will be in the historic downtown of a small town. The target market and residents of this town are predominantly affluent adults, 25+, and most have kids. Not a college town.
The shop interior design will attempt to be modern, but comfortable with stainless steel, wood fixtures, and comfortable leather couches - and not cluttered. Despite the fact that it is in a historic district, we are not going for historic look. However, the sign for the shop may have to conform to historic standards.
I'm mainly looking for ideas for a font and typeface that fits this branding. I'm not looking for any elaborate illustration or images. The name again is Murphy's Market
And I might add the subtitle - Gourmet Foods & Espresso
or something like that. I haven't settled on the subtitle.
Murphy is the name of my dog, but I don't really want any connotations to him in the design.
Thanks, Please let me know if you have any questions.