What I want is an amazing "fojol" face and then use the same font/character structure for "bros." You could be famous as I am rolling out a concept during the Inauguration in DC. I want people to see what's going on and say "huh....who are the fojol bros? Who are these mysterious characters?" The modern version of the Ringling Bros maybe? Good luck and can't wait to see your creativity.
What inspires you and how do you envision the design for your business?
I mostly want the name "fojol" to look like a subtle face. I chose the name "fojol" because it has the foundation of a face ("f" and "l" are high characters to give you the sides of the face...the "o's" are the eyes and the "j" is the nose). This "fojol bros." will be on the side of vehicle during the Inauguration in DC. It must balance that line between being able to easily discern the name "fojol" but having subtle references to a mysterious face.
The face must look mythical/mysterious/intriguing. I want "fojol bros." to look great in black and white. I think that I would like "fojol bros." to angle down from upper left to bottom right (i.e. swooping in of sorts). In this case, the left eye would be above (on a different plain) than the right eye. You could use that to your advantage when designing an obscure face. It could also be a kind of roller coster font to give it some movement.
I don't think I want any capital letters. I don't want a skinny face (i.e. I don't want the 5 characters in "fojol" to have a predominantly long/skinny structure). I don't think I want "fojol bros." to be on one flat plain (like this text that you are reading).