FireFighters Charity Fund and FireLegacy
FireFighters Charity Fund and FireLegacy are two really worthy initiatives just about to be launched by Melbourne's firefighters and supported by the Metropolitan Fire Brigade, financial institutions and other government and community bodies. The FireFighters Charity Fund will collect donations from firefighters and the community to support a range of existing charities. They'll focus on children's health, burns victims and cancer charities. They will also setup FireLegacy as a new fund to support charities with a strong connection to the firefighting community. For example local firefighters recently cycled around Australia to raise funds for prostate cancer research.
We are honoured to be helping them with a website but we're sure they can have a much better logo that reflects their great work. (current one attached below) So 99ers we need your help!
The main target audience is Melbourne's firefighters who are mostly male and aged 30s or 40s and up. The secondary audience is the general community. Often people helped by firefighters ask about charity donations so the logo should also appeal to the general community who may donate.
The impression that the logos should give is charity, stability and respectability.
We need two complementary logos that show that the two organisations are linked. We'd like to end up with an editable cmyk AI file so we can make any changes needed later. Logos should be in colour.
The main logo has the words
Firefighters Charity Fund
*** Update client has requested no tagline if you already had one problem but drop it from any more designs
the second logo is similar in colour and style but just has the words FireLegacy (capitalised as shown)
A similar charity logo can be seen here
Generally these firefighters will probably like fairly conservative and strong design. The best example we have is they love the traditional old shield like logo of the fire brigade and hate the more modern new logo. (They are not designers but fire fighters!)
the two logos old and new can be seen at the brigade site at http://www.mfb.vic.gov.au/
However its REALLY important not to copy or even mimic either of the MFB logos! The two charities are completely separate organisations. I've just included the link so you can see that firefighters prefer the traditional shield logo to the more modern version which says MFB with "swooshes".
I've attached a copy of the current logo from a fax. I'm sure we can help these good people with something that better reflects their work. Please fire away with any questions.