How The Alison Group started their logo design journey
We are a promotional company and do everything from corporate identity, like this project, to graphic design and production of all types of promotional materials. We are looking to branch out for this project to give our customer a larger group of designers to work with.
We are looking for a logo, a logo / icon, and or a stylized brand name - not sure what would look or work the best. Corporate identity only - we are not looking for a card design.
The name is Swipe.
The product is a pre-paid debit card.
The logo needs to confide confidence in the company you are buying from, that is, if you wanted to get a $500 pre-paid card and saw this logo - would it give you confidence to use them or would you go someplace else.
They want to create a brand that that would be used like an everyday word - so just as you say "google it" you wight saw "Swipe it".