Very well executed design that is cohesive, well proportioned and contains all elements in the brief.
How e-cbd started their logo design journey
Brisbane Northside Emergency
Our company is called Brisbane Northside Emergency (BNE).
We are a private-fee-for-service emergency centre where our high quality medical care is delivered, in most cases, by Emergency Medicine Consultants who work alongside our experienced nursing staff. Operating 24/7, our patients are usually treated within minutes of arrival to the emergency centre.
We consider ourselves to be leaders of private emergency medicine using the latest technologies. We are highly respected by the General Practitioner community (our major referrers) for our efficient and professional service.
We have a boutique model of care in that we will not have our patients waiting for treatment on trolleys in corridors unlike other public and some private emergency centres.
It is not a requirement to have private medical insurance to attend BNE as it is an outpatient facility so anyone is welcome to attend and after the Medicare rebate there is an out of pocket fee for treatment.
Tell us a bit about who you are and the people you reach
People looking for emergency care.
Our current logo is white writing on red (the international colours for emergency signage is red and white) so we would like to see these colours maintained but happy to have other colours introduced.
It needs to go on our letterhead, web page, thank you forms, business, patient information leaflets etc as well as onto billboard and magazine advertisements.
We also need a gray scale version for news print.
We would like to see the word ‘Private’ in there somewhere but not necessarily attached to the logo, just so there is an understanding that this is a private emergency centre
The logo needs to incorporate our business name but it would be good if it can stand on its own.