Exciting learning company re-positioning! Help shape our future

Lever Learning

IMPORTANT NOTE TO DESIGNERS:
It is NOT important to have reference to people anywhere in the design.
It IS important to have a lever image:
A lever is:
lev·er (lvr, lvr)
n.
1. A simple machine consisting of a rigid bar pivoted on a fixed point and used to transmit force, as in raising or moving a weight at one end by pushing down on the other.
2. A projecting handle used to adjust or operate a mechanism.
3. A means of accomplishing; a tool: used friendship as a lever to obtain advancement.
tr.v. lev·ered, lev·er·ing, lev·ers
To move or lift with or as if with a lever.
A lever is used to take a small amount of effort to create a big result.

The obvious link between TLA being the lever that with a small amount of effort creates a big difference in training outcomes needs to be captured visually in some ways.
In addition TLA will act as a lever for the training and coaching business's of our clients through being a lever between our skills and knowledge and their clients to increase the capacity and or revenue of their businesses.

I have answered some basic branding questions below:
Lever Learning Branding Q’s

The purpose of the new business:
Support trainers and coaches in meeting their goals
Enable a wider audience to get value from TLA

2) Target audience: Role type
Coaches and trainers who run their own business
Mainly sole traders or collaborators with other training providers

3) What’s their business problem
They have either too much capacity or no capacity and want to increase there revenue
Lack of control of what happens in an organization after they deliver training

4) Audience insight
Busy, want to be more successful, have better business
Age 30 – 50, M / F mix
Love training or coaching or both
Have little time for business development
Strong relationships with clients
Value great results, doing a good job

5) Brand Promise:
Create a Better Business.
Offer trainers and coaches an easy way to increase capacity or revenue leveraging there relationships and our skills and knowledge

6) Desired response from the audience:
Excited
Inspired
New / innovative
Want to be part of it

7) Personality of the brand (4-5 adjectives)
Innovative
Inspiring
Energetic
Professional
Dependable

8) Mandatory colours / symbols / styles
Lever reference somewhere, blue? (not mandatory but I think professional, simple

9) Note integrated with Turning Learning into Action brand which is tbc

Currently trading as Vivat Turning Learning into Action, with the online presence of http://www.vivatonline.com we are changing our positioning from selling directly to corporations (see our client list here... http://www.vivatonline.com/vivat-clients.htm ) to selling our services to coaches and trainers.
Lever Learning will train coaches and trainers to deliver 'Turning Learning into Action' (TLA) for their clients. Turning Learning into Action is a registered trade mark but is currently only a strap-line to Vivat.
I have loved the Vivat branding for 8 years and it has been memorable for clients but now we need a fresh and exciting look for Lever Learning.
The obvious link between TLA being the lever that with a small amount of effort creates a big difference in training outcomes needs to be captured visually in some ways.
In addition TLA will act as a lever for the training and coaching business's of our clients through being a lever between our skills and knowledge and their clients to increase the capacity and or revenue of their businesses.

I am looking for a logo design for Lever Learning.

It is important that the final design is able to be submitted in different formats for a variety of uses and resolutions that are web ready and print ready (.png and .jpg, mono and coloured.)

Eventually the logo will be used as a base for business cards, web site design (wordpress Genesis banner style), banners for websites and forms.
A style guide will be needed as themed models will also need to work alongside the lead lever learning logo.
Please include if you can help with elements in addition to the logo design.

I'm looking for a clean design and although it has a lever reference I don't want it to be too twee.

Style and looking professional are very important to us as well as coming across with energy and inspiration.

I will offer feedback on designs so you can adjust your designs to what I need.