We are a helicopter company in Australia. We specialise in helicopter flight training, helicopter charters and tourism flights. These are the three very diverse areas we operate in. We are a meduim sized company which offers a personalised family style service to our students & clients.
We are passionate about teaching new pilots how to fly and delivering first class service to our clients in the charter/tourism industries.
We primarly operate Robinson R22 & R44 helicopters, with the occasional larger aircraft for bigger charter jobs (B206 jetranger & AS350 squirrel).
We are located in Perth, Western Australia, Australia. To gain an idea about our services, personnel & company, please view our website at http://www.rotorvation.com.au. However, do not look at the stylings of our website, more the content for gaining a perception of our company to assist you with ideas on what you think our new logo should be. Once we love our new logo, our whole image/website etc will be altered to reflect our brilliant new stylings.
We are a fun, friendly, passionate and highly experienced group of professionals, who love the aviaiton industry. We are big on professionalism, but hold the family friendly "old school" values in business. We do not race the corporate giants, but instead deliver a individualised service.
We now just need your help to show who we are, encapsulated by our logo!
Our target audience is broken into 3 key areas:
Students looking to attain their commercial or private helicopter license. This audience is usually 24 - 45 years old, mostly male. Usually people who have worked hard, saved money and have always had a passion for wanting to be a helicopter pilot.
Students usually take between 6 months - 3 years to attain their license.
We specialise in aerial image capture, video & stills. This can vary from a photographer shooting a vessel for a sea trial to high adrenalin dirt bike motor sports filming - all from a helicopter. A few other areas of charter operations we regularly conduct are: geological mining surveys, corporate passenger transfers, feral animal control, vegetation surveys, aerial crane operations, air medivac, pretty much anything a helicopter can be used for, we can do it.
Charter clients tend to require services urgently, and can either be a one off job or an ongoing partnership.
We provide scenic flights in helicopters primarily around the City of Perth & immediate areas. Tourism operations can vary from a 15 minute scenic flight, to a helicopter wine/vineyard tour, to Heli-Golf. The possibilities are endless. This is a growing market in Western Australia, and we would like to capture a good share of this market.
Tourism clients are usually one off clients.
We require a fresh, innovative, creative, intelligent & clever design with an image as part of our logo branding. Clean lines with a corporate sophisticated look required. Logo design has to have a strong & Safe/Secure feel to it whilst still adding an element of fun and adventure.
The text "Rotorvation Helicopters" must be used in logo along with graphic/image.
* bird images
* animal images
* plane image
* cartoons or characters
* cluttered looking logo
* helicopter images of Hughes 300 or 500
* standard helicopter images; like blades turning, circles etc, unless these images are cleverly incorporated into the overall design/text.
Can use images of helicopters, but more astract artistic stylings preferred. If using actual helicopter images, please use Robinson R44 or AS350 squirrel images.
Would like a variety in concepts of image/text placement (image up top/text under image, image alongside text, image behind text, image incorporated into text etc)
No particular colours preferred, except please do not use navy blue & red together (our main competitors colours). Be creative with colour scheme.
This logo will be used for all different medium types, so has to be easily converted for embriodery uses.
Please be as creative & clever as you can whilst sticking with the above brief. Can't wait to see what you can produce! Good luck and Thank you.