The Logo needs to contain the name Caroni Implements Pty Ltd (or P/L). It needs to be clear and strong.
Brand attributes we inspire to maintain are – reliable, quality, trustworthy, innovative/modern, professional, strong.
Colors: The current logo is Blue and we would like to move away from blue.
All the machinery we distribute is painted Red to there is a strong link to red. Our machinery is painted "Massey Ferguson Red."
As an industrial paint the RAL code is RAL3000 (machine color 7365).
If you are using red we will require the final design to use this color.
However the logo will be used as a decal and any design must ensure the logo stands out which may be difficult with red decal on red implements.
The logo will also be used in price lists, brochures, advertising, website, promotional material, etc.