We are establishing an online hotel booking site and need a logo to represent the company and site.
The target audience is initially based in Australia and New Zealand and travel both domestically and internationally for both leisure (holidays) and or corporate/business.
Other markets such as Asia are also planned.
The traveller can be single, a couple or families/friends travelling together and from any age group and demographic, with some spending power towards travel.
We are trying to achieve a simple yet effective approach to hotel bookings with value added and sometimes free products.
The style of the logo should reflect:
- Fun (in moderation)
And it must be:
- Scalable for various media
- Simple yet sophisticated