We require a logo required for use on mini-site, CD / DVD cover, e-cover, and wordpress theme.
The name of the website is EntrepreneurFormula180.com
The 180 has two meanings:
(a) 180 days = duration of the training program, and
(b) 180 degrees is an “about turn” – a “change of direction” for the audience (see below).
The aim is to portray a positive transformation from “where you are now” (eg you’re stuck in a job you hate – Formula180 will turn you completely around in 180 days moving forwards with your own business, good results and energy).
People frustrated in their current jobs / career … who have always wanted to break free by starting a business but don’t know what business to start or how to do it.
We are presenting a Formula (a 180 day program) that will get them their new business and the ability to quit their job.
So they’re moving from “stuck” to “freedom” in 180 days.
Logo to include “Formula180” in a way that can be added to other pre-fixes.
Site is actually EntrepreneurFormula180.com – the logo is for the Formula180 brand, which is then to be used across other applications (eg EntrepreneurFormula180, FinanceFormula180, MarketingFormula180 etc.)
No need to include “.com” in the logo
To convey real sense of “purpose”, “direction”, “moving forward”, “change to something better” … in other words, something dynamic and positive.
If it can include the sense of a “formula” – a process, step-by-step method – perfect!