My target audience is very large. We're talking about students, working people, young and old people (16-45 years old.) Black, yellow, white and brown people, no preferences :-) ! Persons with or without money... The only thing these people share is that if they come the hear/see me, its beacause they want to dance.
Now, one of the reasons I want a logo is that after a party I want the public to know who this one dj (that made them go crazy ;-) was. This means my logo will be printed on T-shirts so that everyone can read on my brest that I'm nicolas PETIT. This is something important to me because on a flyer you'll often see 4 or 5 dj's but no one on the dancefloor knows the time-schedule. This is why they must be able to read it and next time they see my name, they will remember the party wher they made so much fun.
Second reason for a logo: I want to be able to use it as an album art. For example when I drop a mix online.
Third reason: It will be printed on promotional items such as Flyers, stickers, posters, cd's, ...