Absolutely brilliant work. Could not have gone better.
How aspenback started their logo design journey
We are bringing simplicity to medicine by connecting patients and doctors together from all over the world. We are a consumer and doctor service that is innovating a new world of online medicine. We promote simplicity and ease for both doctors and patients. We are a trusted organization bringing only the best in care and service. We are young and fast moving but reliable and trustworthy.
Tell us a bit about who you are and the people you reach
iSpecialists is for internet aware people but like a simple experience. They use smart phones, apps and probably like Apple products. They read a lot on the internet about health and medicine and are between 35-60. Moms might use the service for their children from home, business men may use it at the office. Our tag line is 'Significant Time with Significant Specialists' or 'I visited my Specialist in New York today and then got out of bed in Kansas'
We are looking for a logo that is memorable without being flashy. It must show simplicity. We want an 'Apple' feel. Bringing health care into some how it would help but not required. iSpecialists will become a trusted resource for the consumer to meet the best doctors in their desired field.
The logo and 'iSpecialists' must play off iPad or iPhone and be seen as a technology business. We want 'i' to represent the internet, technology, future, and simplicity. At this stage, we have not decided on colors or brand materials. The right logo will help us accomplish that.