How Richard Kraus started their logo design journey
THE DAILY SPECIAL CAFE & CATERING
I rarely see my boys and I know how difficult it is to provide a healthy diet to my family so I want to cater or deliver boxed lunches and dinners to two income families. Green to -go boxes. They will also have the choice to ala carte the packages because i plan to have fully prepared foods displayed along with soups and desserts. Some retail dvds,popcorn candy(made in house) I can see myself, in my chef coat and chef hat delivering hot meals in a convertable getting there 30 minutes or less. the cafe will also have inside and outside tables. I will market the parents picking uptheir children and have it convient and ready to go when they get there.Afamily feeding other familys in a superior customer service theory. I have been a chef for 28 yrs. but never connected to the clients. I always feel the need to nuture and food is my creative outlet.
Tell us a bit about who you are and the people you reach
Our market, busy parents, upscale food lovers, Homemade home meal replacements. We would welcome clients going to zoo or a picnic and get a well packaged expertly prepared food. people who like take out with high quality and presentation. large or small groups who require a upscale boxed lunch . People that have dinner parties but dont want the high price caterers and strangers in their homes. Kid friendly/allergy aware chef. Local free delivery will be available. Corporations and area teachers will also be mass marketed.
no animated characters or unclear looking, elegant but also whimsical. Nothing abstract Ineed them to know we cater and do high quality boxed meals. Wholesome tasty food to go or dine in. A fulll line of products . i LIKE COLORFULL SILOUETTES.I need print format, high-res vector art and camera ready logo for menus and other marketing tools.Please no clip or stock, bitmap or gif designs. I would like it to be different and eye catching.
Include font file with the final design if the font is outlined/flattened and please include layer file. Visa.com had a business card that caught my eye, it was in a red background,but it was too red, the logo had a chef in a fluffy white chef hat, not a toque, backside only showing, sitting in a mini convertable or car holding in his lefthand a serving tray with a round dome sticking out of the window or convertable. the chef was a silouette in black and the car was yellow and white some flesh in his arm was present. I like vibrant colors but not stark. NO PASTELS PLEASE . Our motto is heat,serve and enjoy! Its on all our to packages. Sorry I dont have a file but I hope that the descp. helps Detail on the car is desired and the font must be clear and easily readable. No script please Tahoma font is ok, but overused, something like that would be perfect. Thank You