Kalos, Inc. is a unique company comprised of two departments. We are interested in rebranding with a new logo that includes elements that are representative of both departments in the same icon. We are one company offering a unique blend of products & services.
• Our systems department focuses on developing and supporting cutting-edge, custom pharmacy management software. Our systems department is customer-driven and innovative, striving to be progressive and forward-moving.
• Our printing services department focuses on selling printed products and just about anything print-related. These printed products primarily include labels, forms, commercial printing, and promotional products. Our printing services department has continuously diversified and expanded its product offering and services as new technology and trends affect the maturing print industry.
Both departments offer high quality products and excellent, friendly customer service.
Our name, Kalos, is a Greek word meaning “good, honorable, honest, fair, perfect, beautiful.” This is a description of how we strive to do business.
Our systems department has a target audience comprised of university health centers, correctional institutions, and retail pharmacies.
Our printing services department has a target audience of the general public.
We would like a simple and clean logo that has a modern, high-tech and progressive flair, but is also friendly (not too staunch or militaristic looking).
The logo design should include:
1) an icon/symbol (such as Nike's swoosh logo, AT&T's globe logo, etc.).
2) the company name in a wordmark of some type.
We would prefer that the icon be something that can be used with or without the wordmark. The icon may be built into the wordmark, but should also be able to be printed by itself without the company name if needed (see examples attached). Burgundy is our preferred color of choice.
Required File Formats:
Vector/Line Art - .ai (in 1 or 2 spot colors & another version in CMYK)
Raster Art - .jpg and layered .psd (in RGB)
We will also need to know what font is used for the company name in the wordmark, so that we can use the font on other media where we want to keep continuity with the Kalos, Inc. wordmark.
We would like to see how the logo looks against a dark burgundy background as well as on a white background.
Please do not use stock images, photos or clip art in the logo. We want the logo to be highly professional and do not want it to look like something designed in MS Word or Paint.
We tend to prefer sans-serif fonts, but that is a preference not a requirement. No grunge fonts, please. Fonts should be clean and simple.