Completed contest

Designer Baby Accessories- Logo Required

mulberry_lane needed a new logo design and created a contest on 99designs.

A winner was selected from 153 designs submitted by 39 freelance designers.

153
entries
39
designers
1
winner

One of the designers who made it happen

Winner - tpcreative
tpcreative did an amazing job. they were quick with my request, listened my requests and had the files send to me right away. I would highly recommend using them as I will be doing so myself!!
- Shawnacoates

How mulberry_lane started their logo design journey

Company name

Mulberry Lane

Overview

Mulberry Lane aims to be the leading provider of baby accessories by producing contemporary and fashionable products that meet the needs of young mothers. These products will have bright, contemporary patterns that are consistent throughout the product range. The products will be of high quality, being designer baby accessories that are stylish yet practical, meeting the needs of both mother and child. Attached to the brief are some examples of the fabrics that will be used throughout the product range, which may aid as inspiration.

The Mulberry Lane product range includes, but is not limited to, the following:
- Nappy clutch
- Nappy bag
- Swaddling rug
- Trolley protector
- Baby sling
- Car seat organizer
- Car capsule cover

It is envisaged that, upon a successful launch, Mulberry Lane will expand into bedding and nursery accessories.

Tell us a bit about who you are and the people you reach

The primary target market consists of those who are labeled as ‘yummy mummies’. The product will target women aged between 22 – 35, who are classed as cosmopolitan in the pursuit of an urban lifestyle. Such women represent the new generation of mothers, who want to remain stylish, fashionable and conscious of current trends, whilst attending to the duties of motherhood. They are in a dual-parent family structure, belonging to a mid-upper socioeconomic young family with a relatively large disposable income.

The product will also pay consideration to other stakeholders within the family group. The product will ensure that there are unisex items available to accommodate fathers, with an increasing number of ‘house husbands’ emerging. Mulberry Lane will also appeal to the parents of young couples, who have a desire to support and become involved with the young couple.

Requirements

The logo must contain the following elements:

-Simple and memorable, aiding in brand recognition
-Perception of quality. As such, please avoid clip-art
-Color choices and specifications are at the discretion of the designer, though a suggestion would be to include the color purple
-The logo can be simply the brand name, or include graphic/s
-Please note that this is a high end designer baby accessory label. As such, please do not provide any designs that appear too ‘cute’.

Please pay close attention to the brand themes when creating the logo:

- Fashionable and stylish
- Chic and cosmopolitan (without being overly feminine)
- Fresh and lively
- Class and essentialism.

With being bold we still focus on keeping our designs edgy yet not cluttered to cater to the sophisticated expectations of our consumers.

Above all, the logo must be art driven, in matching the brand platforms whilst appealing to the target audience.

There is the possibility of further work (packaging, web graphics etc.) to the successful designer.

Preferred file formats:
- Vector originals: Adobe Illustrator (AI)
- Web: JPG and EPS
- Manipulation: PSD, including layers
- Optional: link to free/affordable font identical to/compatible with logo text (if any)

Be creative and have fun. Thank you for participating.

Custom package

US$403

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We are a small church seeking to have a large impact in our community....
design by HemmepowerDesign design by JokerinthePack design by senfrie
36
entries
16
designers
US$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design by beklitos design by beklitos design by beklitos
101
entries
24
designers
US$299
We teach high school students high school students about the careers available in the construction industry and try t...
design by BoostedT design by BoostedT design by responsif
37
entries
13
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design by jayquai05 design by chrisjeffryes design by indraTrikz
148
entries
37
designers
US$499
Not Trump supporters...
design by aeperi design by aeperi design by elis nawati
16
entries
5
designers
CA$399
We give our clients advice to live a happier & healthier life...
design by double hand design by morry design by csoki
52
entries
15
designers

We saved a spot for your logo design contest.

Get started now
CA$399
Films and Documentaries about Endurance Sports / athletes....
design by Tisha art design by smARTbrain™ design by double hand
105
entries
25
designers
€459
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
design by Media.Avishek design by IvArt
186
entries
45
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers
US$299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
design by alysa_soebandono design by alysa_soebandono design by alysa_soebandono
66
entries
20
designers
US$499
We are a virtual reality gaming studio....
design by Sam Ruijter design by Anut Bigger design by Sam Ruijter
69
entries
23
designers