How Peter Moreira started their logo design journey
Hark Investor Relations
We help young companies that are backed by angel investors communicate with those investors. Angel investors are wealthy individuals who invest in young companies, often tech or biotech firms, to make money but also to help young entrepreneurs get a break. So we write regular communiques for these companies to ensure the angels know how their company is doing. We want a logo that plays on the angel theme, is bright enough to symbolize young, tech-savvy companies, but restrained enough to represent the financial business the angels are engaged in.
Tell us a bit about who you are and the people you reach
We are targeting the community of people that finance start-ups. So some are involved in investing money, but they have a sense of adventure and philanthropy. Some are young companies with bold idea and need the money to make them work. Some of them are government employees, but they're civil servants who are developing the new economy. So this design needs to strike a balance between the excitement of new enterprise and the dignity of financial investors.
We want a fairly simple design playing on the motif of angels -- halo, harp, trumpet, clouds or heavenly gates. If you can combine in the ideas of money or communication, all the better. Have some fun with it.
Our corporate colors will be Dark Blue, Light Blue and White.