Clinic name: poliklinisch behandelcentrum (in small capitals - dutch language)
"poliklinisch behandelcentrum" is the name of a new Dutch medical centre, specialized in small surgery (all under localised anaesthesia). These centers are build all over the country (more than 10). The logo will be used on all the buildings, websites, stationaries and all other types of communication. We are entering a new segment in Dutch healthcare, that is, moving healthcare outside the hospital and perform it in specialized centres. All patients are referred by their general practitioner.
Our patients are all people with low complex surgical problems. They have to have small surgery done, but for them it means a lot.
Demographic age: 10-99
Requirements: We are looking for a logo, suitable for reproduction in a variety of formats and consisting of a separate graphic and optional added the name of the clinic (pre-designed).
The logo should have the following properties and meet some criteria:
-It has to be suitable for professional (printing house) or regular (local) print without to much difference in results
-Be able to get copied under a regular copier (not become blury or fade)
-It has to be suitable to use on paper print and other media like pen's, notes, pencils etc.
-Recognizability is important
-A bit more modern and up to date logo that can be updated in the future
-We prefer not to much or no 3D
-As stated above, we prefer a graphic logo that is usable with or without the clinic's name
-No cartoons, stock images or clip arts
Look and feel of the logo:
-It has to imply a professional and reliable clinic
-A modern clinic
-Medical, surgical, protective and careful
-It would also be great to give the feeling that the patient has a central role in this clinic and is the the real centre of our clinic
Philosophy of clinic additional for logo design:
-Focus on surgery
-Focus on patient
-Patient gets personal attention
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK) and .eps (CMYK)
Web file format - .jpg and layered .psd (RGB)