Cutting Edge LOGO DESIGN for Fashion Company

HottestLatestFashion.com

Hottest Latest Fashion is all about bringing boutique fashion at hot prices. After being in the apparel and fashion industry, we are well versed in the fashion world and aim to bring unique, sexy, trends to women at a price that's unbeatable

Our market is mainly fashionable women, age 20 - 45, worldwide.

We will also be targeting women who simply don't have time to think about what looks work for different occasions. Part of our mission is to be the 'fashionable girlfriend' delivering advice through our company. These women want to look like they are wearing a $1000 outfit but only paid $250.

The constraints of the logo are as follows:

Must be the text "HottestLatestFashion.com"

The H, L, and F must stand out such that the phrase is easy to read.

The logo will be on a website, the blank banner image is attached as a file therefore the colors must compliment.

The logo will also be used to create clothing labels on a dark background. Our idea is that the H, L, and F are in three unique colors that Pop, in a font/style that relays boutique style fashion. The remaining characters (ottest atest ashion) should come back in a color that compliments the banner image and a different font from the H, L, and F

We are also wondering about a version of the logo that is good for printed materials. For this version the words (ottest atest ashion) should be in a color that works on things like company letterhead, invoices, purchase orders etc...

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo.