We are a clothing company who's not only the cure to common fashion, we also give 50% of our net profits to finding cures for terminal diseases. when you buy our products you can officially wear your heart on your sleeve. Styles and Fads grow old, but saving lives will always be in style.
Anyone and everyone who cares for more than themselves. The colors need to appeal to men AND women. many of the pastels aren't exactly things would wear in fashion and it limits the scope of the brand. The mark should be able to look good in black and white.
Marks I like:
Go for extremely luxurious form a high-end fashion designer.
We want a simple design that will be immediately recognized as the symbol for a clothing line, but more importantly, a movement to support.
The logo will most often appear on the sleeve. We feel it is important to have it more horizontal than vertical.
We would like it to stand alone without a tagline, as well as, having a variant with the tagline, "Fashion for Heroes."
This is also something that will need to be able to appear over different color backgrounds.
I'm a fan of minimalistic design with a touch of sophistication and class. When it come to fashion, my favorite designer is Louis Vuitton.
This brand will go on classy clothing. Imagine it on golf polos, and screen printed on the inside of the shirt where the tag goes.