-Our logo must lend itself to animation
-We will frequently use the logo on a BLACK background, however, it will also be used on white for contracts, invoices, etc.
-Logo needs to work well embroidered on gear and clothes (black). Clean looks are best- not too intricate a design.
-We will need an Adobe Illustrator file of the logo
-We are hate cliché-looking, clipart logos.
- Currently, we have been writing our name as jackson•appleton. However, we are not married to the dot in between our names. Our web site and you tube channel has both names ran together as jacksonappleton.
-We like the colors: red, gray and white, but are not married to them. In fact, we embrace COLOR! We like primary colors, though- no maroon or hunter greens
- We love a clean, modern look, but we also enjoy a cool, retro feel. Nothing too high-techy looking. Surprise us!
--We may want a horizontal and vertical version of the logo to use for different media
- Do not feel like you must use stereotypical video production type art (clapperboards, cameras, film strips, lights). If you do use them, though, make sure it is in a creative, fresh way. However, NO FILM STRIPS (EVER)! FYI….we are known for our lighting.
-We hope to create a relationship with our logo designer. We need everything- cards, stationary, etc!